Phoenix - Best Of - BEST ADVERTISING - IKEA's Living Room on Wheels (2007)

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IKEA's Living Room on Wheels

www.ikea.com

It's not every day you see an entire bedroom cruising down the I-10 at 60 miles per hour. True, we've all seen our share of beds and dressers dangling and dropping from pickup trucks on crowded Valley freeways. But we mean an actual entire bedroom here, folks, cruising intact down the freeway and not chunking into pieces on the asphalt.

A growing handful of lucky drivers have seen what is certainly the best advertising ploy of 2007: IKEA's promotion of their new catalog includes a black truck (actually not made of compressed wood) with a glass, greenhouse-like bed that features an entire bedroom.

Our sources tell us the experts at IKEA bolted down "the lighter objects" (i.e., all the objects), so as to keep them from shifting during the bedroom's eye-catching jaunt about the Valley. The truck amounts to a driving glass bubble, magnifying the company's product and reminding all gazers to pick up the new IKEA catalog. For this we give our "well done" to our favorite cardboard furniture factory.

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